Positioning, Promoting and Supporting Sports Coaching Education
The Sports Wave Africa Foundation works to elevate, advocate for, and enhance sports coaching education across the African continent. The majority of countries in Africa lack formalized structures for sports coaching education, relying instead on short courses, seminars, and workshops conducted by international sports organizations to develop coaching competencies.
In Africa, most coaches acquire their coaching expertise through apprenticeship, often learning from their more seasoned colleagues. The lack of dedicated coaching education institutions has significantly undermined the competitiveness of African coaches on the global stage. Therefore, the Sports Wave Foundation’s mission is to advance coaching education in Kenya and Africa.
What we do
Our Call
“Train the Person First Not the Sport”
Our mission is to “position, promote and support coaching excellence in Africa” We strive for collaboration and teamwork for a better outcome. We aim to achieve effective, better, safer, and healthier sports environments.
Vision
We aim to help coaches adopt proven coaching methods and programs, leading to a safer, healthier, and more productive sporting environment.
Mission
Our goal is to create a platform where Kenyan and African coaches can learn from sports experts, exchange ideas, and share experiences, all while fostering sportsmanship.
Our online platform connects global volunteers with local coaches to advance sports coaching education, enabling knowledge transfer.
Meet Our Volunteers
We are a passionate team of professional Sports Trainers
Meet Our Partners
We are thrilled to introduce our newest partner, NASM international, a leading provider of top-notch health and fitness courses. At SportsWave Africa Foundation, we are committed to offering diverse, high-quality educational content, and this partnership is a step towards preparing our students for a long and lucrative career.

Our Impact in Numbers
Before you start your coaching, you’re sure to have a number of questions about the journey you will soon undertake. Here are crunched numbers about it before coaching even begins.





